Video case studies are a powerful business tool that show how your brand exists in the context of the human experience. By putting your customers on screen, you attach a real-life narrative to your product or service. Whether you are a B2B or B2C company, video case studies provide an opportunity to show how you address your customer’s unique needs and improve their lives. Also called User Stories, Impact Stories or Testimonials, this style of video serves the purpose of letting your customer talk about you in a way that feels authentic and honest.
At the end of this workshop, students will understand the purpose, potential and pitfalls of video case studies. They will understand how they can be used as a powerful sales tool as well as a marketing tool. They will understand how a case study video is planned, shot and edited. And they will understand how to best position the video for the largest amount of views.
-Why your customer is the perfect spokesperson
-Solving your customers greater emotional need
-Building story for maximum emotional impact
-Conducting the interview
-Gathering footage with purpose
-Putting it all together in the edit
-Best practices for distribution
For entrepreneurs, business owners, marketing and creative directors looking for new ways to reach customers.
No particular knowledge or skills required.
This workshop will be held at Betamore’s City Garage campus at 101 W. Dickman Street, Baltimore, MD 21230.
If you are looking for additional information on workshop details from the instructor, please don’t hesitate to email email@example.com