This brief course will assist participants developing a market plan by:
- Gain knowledge about their market and market share meaning,
- Explain the elements of the Marketing Plan
- Understand the difference between Feature and Benefits
- Understand the pros and cons of different distribution methods
- Determine a niche in the marketplace and discover how to position a business in that market.
- Provide some tools to build a promotional plan.
- Understand who customers are and what they have in common.