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Creating & Maintaining Your Company Image

Thursday, July 14 @ 4:15 pm - 6:15 pm • Organized By Maryland Capital Enterprises, Inc.
8133 Sandpiper Circle, Baltimore, MD 21236

About

Branding means more than simply choosing a name for your company or service. When you brand your business you create an emotional connection with your clients and customers. You must be prepared to literally live the brand in order to preserve the reputation that is its life-blood. This process does not occur overnight and may require the sacrifice of short-term profits to cultivate. In the long-term, however, the highest market share and profitability accrue to brands that consistently deliver core benefits with which customer emotionally connect.

Instructor: Jennifer Ransaw Smith, Brand id | Strategic Partners

Host
Bonnie Barresi
Maryland Capital Enterprises, Inc.
(410) 776-8907
When
July 14 @ 4:15 pm - 6:15 pm Add to my Calendar
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Where
White Marsh Library
8133 Sandpiper Circle
Baltimore, MD 21236
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