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Creating & Maintaining Your Company Image

Branding means more than simply choosing a name for your company or service. When you brand your business you create an emotional connection with your clients and customers. You must be prepared to literally live the brand in order to preserve the reputation that is its life-blood. This process does not occur overnight and may require the sacrifice of short-term profits to cultivate. In the long-term, however, the highest market share and profitability accrue to brands that consistently deliver core benefits with which customer emotionally connect.

Instructor: Jennifer Ransaw Smith, Brand id | Strategic Partners

When

Thursday, Jul 14 @ 4:15 pm - 6:15 pm
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Price: $15.00
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Where

White Marsh Library
8133 Sandpiper Circle
Baltimore, MD 21236
Directions

Who

For more information contact:
Bonnie Barresi
Maryland Capital Enterprises, Inc.
(410) 776-8907

Categories:

Funding/Accounting